Social media can be both brilliant and frustrating in equal measure. With so many platforms to juggle, it is hard to know sometimes where to devote your efforts. Do you focus on one, or give each platform the same level of attention? In this new Talking Social Media series we chat to successful influencers to find out how they manage their social media.

This month we’ve interviewed Emma, from Adventures of a London Kiwi

What social media platforms do you have, and which is your most popular in terms of follower numbers and overall engagement?

Instagram
Twitter
Pinterest
Facebook

My most popular would be a tie between Instagram and Pinterest, which is great as it covers both short- and long-term coverage.

How long did it take you to grow this channel to what it is today?

A fair few years, but my blog has always been my biggest priority.

What is your fastest growing platform?

My fastest growing is probably Instagram; then Pinterest.

How long do you spend interacting on social media? How often do you post to your channels?

I spend probably an hour or two a day; and I post a few times a week on Instagram, daily on the rest.

Do you use hashtags? How many per post?

30 on Instagram, 3-4 on the rest of the channels.

Do you post quotes/memes on your social media? How successful is this to increasing your followers and engagement?

I share them in my Instagram Stories and on Pinterest. It’s good for showing your personality – if it makes you smile or strikes a chord, then it will do so for other people.

Have you any tips for established accounts to increase follower numbers?

Look over your stats for the last few years; what types of content does well?

Have you any tips for increasing engagement with your followers?

Ask easy questions, use ‘calls-to-action’, use polls.

Do you use apps for picture editing? What ones do you recommend?

On my phone, I love Snapseed.

If you use scheduling software, which ones?

I love Buffer.

Do you run giveaways on your social media channels?

Very occasionally. At the moment they are being targeted by bots/spam.

Can you share with us your 3 favourite social media influencers, and tell us why?

Narrowing them down to three is pretty difficult, but three I’ve recently discovered who are fabulous are; Luisa-Christie, LondonxLondon and Fizzy Peaches.

What has been your most successful social media post in terms of likes/shares and engagement?

This Reel of the showstopping Shangri-La London afternoon tea was reshared by several big travel accounts, garnering around 750k+ views.

What one piece of advice would you give to new influencers starting out?

Pick a niche and give value to your audience – but don’t get too hung up on follower numbers.

If you could only pick one social media channel, which would it be and why?

My favourite for chatting and connecting to people is still Twitter – I adore the conversations there. Funnily enough as an expat, I met a good few of my friends on there before we became mates in real life.